Direct Media Power, Inc. (DMP) will take your offer, provide a small cash test on a very low cpm and place your advertising message on one of our radio networks and/or local radio stations. If the cash test is successful and the cost per call is within your parameters or business model, we will then assume the risk on future advertising and sell you only calls. At this point, our radio advertising program virtually eliminates your marketing risk. It's like old school per inquiry media, but its advertising that runs during business hours and is scalable.

In addition, if your product or service is in a category that we already are placing commercials on, then cash testing is not necessary and we can start sending you qualified, live radio leads immediately.